Michael B. Laffin
Experienced communicator advancing mission-driven and faith-based organizations through strategic storytelling and engagement
- Role
- Consultant Creative Strategist at Kp Consulting Group
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Michael B. Laffin
I am the owner and chief storyteller of The Shanachie Group, a communications consultancy that helps clients tell their stories effectively and authentically. Shanachie is the Gaelic word for \"storyteller\", and I have been practicing this craft for more than 30 years in various corporate and marketing communications roles across different sectors and industries.My core competencies include storytelling, corporate and marketing communications, reputation and issues management, branding and digital media, content development and employee communications. I\'ve led multiple global functions and teams, managed large-scale projects and budgets and executed strategic communications campaigns during transformational and challenging times. My primary professional objective is to align communications and branding activities to the mission, vision, values and culture of any organization I work for or partner with.
Experience
Consultant Creative Strategist
Nov 2024 — Present · US
Serve as marketing communications consultant and strategic advisor for Catholic organizations. Currently working with Catholic Charities of the Archdiocese of St. Louis, Catholic Charities Diocese of Rochester and the National Association of Shrines and Pilgrimage Apostolate.
Education
Carnegie Mellon University
MAPW, Professional Writing
1992 — 1995
Saint Vincent College
Theology/Theological Studies
Westminster College (PA)
Bachelor's of Art, Business
1984 — 1988
Skills
- Marketing Communications
- Strategic Planning
- Newsletters
- Event Planning
- Marketing Strategy
- Corporate Communications
- Public Speaking
- Social Media
- Public Relations
- Internal Communications
- Media Relations
- Strategic Communications
- Advertising
- Marketing
- Technical Writing
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