Michael Ashade

About Michael Ashade

Strategic operator with 20+ years’ overall experience leading GTM planning and cross-functional program execution across AI, Cloud, and Enterprise SaaS environments. Known for delivering scalable planning infrastructure, global org transformation, and data-driven operating models. Blends consulting rigor with operational excellence; passionate about helping mission-driven companies grow responsibly and sustainably.

Experience

1. Senior Manager, Gtm Strategy & Sales Operations

   Amazon Web Services (AWS)

   Jan 2022 — Present · Houston, TX, US

   Global GTM Strategy & Planningo Led annual planning, segmentation, and territory design across enterprise, SMB, startup, and public-sector segments supporting revenue.o Built SQL/BI analytics dashboards guiding executive investment decisions and FY planning priorities.o Reduced planning cycle time 33% and saved $XXM+ annually through process redesign.o Resolved cross-business-unit conflict on customer definition, improving planning accuracy and alignment.Enterprise Customer Intelligence Transformationo Led cross-company initiative to unify customer and partner identity data across multiple business units, replacing 10 legacy systems.o Built enterprise customer-intelligence platform establishing a single source of truth for segmentation, territory planning, and AI-driven forecasting.o Launched specialist territory optimization model adopted globally, improving revenue per rep 18% and coverage efficiency 22%.o Eliminated hours annually of manual sales-operations work through automation.Large-Scale Data Governance Programso Resolved customer-hierarchy issues impacting planning across thousands of enterprise accounts.o Directed CRM data governance and automation across 2.8M accounts, improving forecast accuracy, accelerating account readiness by 6 weeks, and enabling AI-driven prioritization that unlocked incremental revenue.Partner & GTM Alignment o Integrated partner-data platform achieving 90%+ match accuracy, improving partner attribution and GTM execution.o Standardized customer definition across six business units to improve territory coverage and incentive modeling.Product & Tool Launch Leadershipo Launched enterprise customer-identity platform to 120+ early-access users covering customers representing 95% of revenue.o Delivered 7 global product launches with cross-functional readiness governance.Recognized by AWS SVP for leadership in largest global AWS transformation.(H2 2023)

Education

• Kettering University

  Bachelor of Engineering - BE, Electrical and Electronics Engineering

  1999 — 2004

• Texas McCombs School of Business

  MBA, General Management

  2007 — 2009

• Kettering University

  Bachelor of Science - BS, Electrical and Electronics Engineering

  1999 — 2004

Skills

• Integration
• Project Planning
• Strategy
• Troubleshooting
• Business Strategy
• Energy
• Program Management
• Project Management
• Risk Management
• Leadership
• Ms Project
• Engineering
• Software Project Management
• Business Process Improvement
• Crm
• Analysis
• Pre-Sales
• Business Process
• Oil/Gas
• Microsoft Office
• Sales
• Requirements Analysis
• Business Development
• Sdlc
• Electronics
• Team Leadership
• Erp
• Petroleum
• Business Intelligence
• Quality Management
• Vendor Management
• Sap
• Change Management
• Gas
• Outsourcing
• Management
• Team Building
• Consulting
• Process Engineering
• Business Analysis