Michael Armstrong
Segment Strategy - Small Business @Canada Post / Postes Canada
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WORK HISTORY
Segment Strategy - Small Business @Canada Post / Postes Canada
Toronto, ON, CA
EDUCATION
Schulich School of Business - York University
MBA, Brand Management & Stategy
University of Toronto
B of Ed, Literature and History
SKILLS
ABOUT MICHAEL ARMSTRONG
With over 20 years of work experience in brand, retail, and customer development, I am a passionate and results-oriented leader in market development and strategy at Canada Post. I leverage my MBA and skills in shopper marketing, customer insight, and brand management to identify and pursue new opportunities for growth and innovation in the enterprise marketing segment. I work with internal and external stakeholders to deliver solutions that meet the needs and expectations of our customers and partners, while enhancing the value and reputation of our organization. I have also led and supported strategic accounts in North America, Mexico, and South Africa for Best Made Toys and Sales Promotion Services, where I applied my knowledge and experience in the toy and promotional industries to drive sales and profitability. I am motivated by the challenge and reward of creating and executing strategies that make a positive impact on the market, the organization, and the society.
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