Michael Armistead
National on Premise, Reserve & Sponsorship Manager @Diageo
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WORK HISTORY
National on Premise, Reserve & Sponsorship Manager @Diageo
CA
2018 Diageo Canada Presidents Award recipient2017 Diageo Canada Presidents Award recipient2016 Diageo Canada Presidents Award recipientDevelop and execute the strategy in Canada for World Class - Diageo\'s global bar tending competition and education platformOver the past 3 years moved World Class from being a 3 month long competition in Canada to a year round platform that encompasses education, trade & consumer activation, retail, PR & Social Media as well as the competition. Canada won the 2017 global World Class Bartender of the Year beating over 55 other countriesOversee all national sponsorship agreements - including contract negotiation
EDUCATION
University of Lancashire
BA (Hons), Government & Politics
Southwestern University
BA Government & Politics, BA Hons
SKILLS
ABOUT MICHAEL ARMISTEAD
I am a target driven and competitive senior sales & trade marketing professional with a proven track record in the Beverage Alcohol Industry. I have over 25 years’ experience exceeding business performance targets in terms of net sales value, SOM growth and sales tool development. Throughout my career I have led Sponsorship, Retail, On-Premise & Trade Marketing teams. My key strengths lie in building effective teams; strong negotiation skills; working collaboratively on cross-functional project groups; developing insights & commercial propositions and identifying and creating innovative sales tools.
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