Michael Andreas Becher
Strategy Manager @AUDI AG
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WORK HISTORY
Strategy Manager @AUDI AG
Berlin, DE
Strategic Leadership: D2C „Customer“ Work-package Owner, CRM „Service“ and A. I. Customer interaction Strategy lead for the Audi and VW group Sales to After-Sales landscape. With the goal to create a holistic, automated, seamless omni-channel journey comprising, features, services. Achieved a cohesive consumer 360 data profile to steer customers- Multi-Brand Project Leadership: Led the multi-brand A. I. Customer interaction strategy, representing the customer services across VW, Audi, Skoda, and Seat, and advising the directors for AI. transformation, to reduce operational cost. Achieved a funding till 2030 for AI Automation features- Service Leadership: Led and coordinated programs and DR, guiding to participate in differentstrategies / work-packages including Future Sales, After-Sales/Loyalty, Customer Interaction, and CRM- Program Management: Directed multiple initiatives as a program leader, focusing on End-to-End (E2E) Customer Journey enhancements and operational efficiency, consumer loyalty and cross-/ up-sell improvements by incorporating advanced technologies- Cross-Functional Collaboration: Acted as a strategic leader, driving cross-functional department collaboration to implement a comprehensive D2C vision, ensuring seamless customer experiences across all touch-points.
EDUCATION
Hochschule München University of Applied Sciences
Bachelor’s Degree
Hochschule München University of Applied Sciences
Master’s Degree
SKILLS
ABOUT MICHAEL ANDREAS BECHER
Driving AI-Powered Strategies | CRM & D2C Transformation Leader | Multi-Brand Strategy & Digital Product Innovator
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