Michael Anderson
Group Account Head - Business @Pulp Strategy
Signup · Get unlimited contacts
WORK HISTORY
Group Account Head - Business @Pulp Strategy
In my role with Pulp Strategy I am part of a team of strategists who helps Enterprise Businesses in taking their 1st step into Digital marketing. I help design and implement strategies addressing commerce-critical marketing challenges for brands and create effective solutions that focus on transformational long-term relationships with consumers for our clients. I understand that effective strategy needs an understanding of the client’s business, domain expertise as well consumer intelligence. For My client I lead program teams of Strategists who hail from a diverse set of expertise. Digital Intelligence Analysts, Content Creators, Artists, Engineers, Technology Specialists, Product Designers, Media Planners, Operations Experts, Community, Experience Designers and Storytellers who create a culture of integration and cross-function appreciation critical to the niche we have carved for ourselves. Having spent time with Digital planning, Media and the technology development teams helped me get a realistic and client focused approach. I developed an expertise in being able to pin point objectives and work towards developing programs which addresses client goals. I had the opportunity to work on Globally acclaimed brands including Microsoft, Google, Philips, Michelin, and Yahoo. My expertise Includes - Creating business specific solutions - Digital Strategy and Marketing - Consumer Insight - Technology development and scoping new product- Developing Solutions rooted in Consumer insight - Digital Intelligence and deploying intelligence to provide solutions which address critical marketing challenges - Client Relationship Development Awards: My Projects and Clients have won many metals the most memorable for me being - ‘Best Content & Native Marketing’ at DMAi Annual Awards 2016 for ‘Big Leap’ for Philips. 3 awards at the DMAi Echo Awards 2015 for Philips Consumer care. Maddies in 2016 for Technology and Mobile
EDUCATION
Delhi University
B.Com (Honours)
SKILLS
ABOUT MICHAEL ANDERSON
A thorough bred marketing professional in the Digital and Technology development…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.