Michael Anderson

About Michael Anderson

A thorough bred marketing professional in the Digital and Technology development…

Experience

1. Group Account Head - Business

   Pulp Strategy

   Dec 2016 — Present

   In my role with Pulp Strategy I am part of a team of strategists who helps Enterprise Businesses in taking their 1st step into Digital marketing. I help design and implement strategies addressing commerce-critical marketing challenges for brands and create effective solutions that focus on transformational long-term relationships with consumers for our clients. I understand that effective strategy needs an understanding of the client’s business, domain expertise as well consumer intelligence. For My client I lead program teams of Strategists who hail from a diverse set of expertise. Digital Intelligence Analysts, Content Creators, Artists, Engineers, Technology Specialists, Product Designers, Media Planners, Operations Experts, Community, Experience Designers and Storytellers who create a culture of integration and cross-function appreciation critical to the niche we have carved for ourselves. Having spent time with Digital planning, Media and the technology development teams helped me get a realistic and client focused approach. I developed an expertise in being able to pin point objectives and work towards developing programs which addresses client goals. I had the opportunity to work on Globally acclaimed brands including Microsoft, Google, Philips, Michelin, and Yahoo. My expertise Includes - Creating business specific solutions - Digital Strategy and Marketing - Consumer Insight - Technology development and scoping new product- Developing Solutions rooted in Consumer insight - Digital Intelligence and deploying intelligence to provide solutions which address critical marketing challenges - Client Relationship Development Awards: My Projects and Clients have won many metals the most memorable for me being - ‘Best Content & Native Marketing’ at DMAi Annual Awards 2016 for ‘Big Leap’ for Philips. 3 awards at the DMAi Echo Awards 2015 for Philips Consumer care. Maddies in 2016 for Technology and Mobile

Education

• Delhi University

  B.Com (Honours)

Skills

• Team Management
• Sales Management
• Research
• Public Speaking
• Customer Relationship Management (Crm)
• Public Relations
• Business Strategy
• Team Leadership
• Microsoft Office
• Business Intelligence
• Project Management
• Customer Service
• Team Building
• Negotiation
• Leadership
• Strategic Planning
• Inside Sales