Michael Alexo
Higher Education Leader | Indefatigable Admissions & Marketing Strategist | Enrollment & Global Recruitment Expert | Tech Innovator
- Role
- Director of Admissions, Marketing & Financial Aid (Lauder Institute Mba ma) at The Wharton School
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Michael Alexo
Lauder’ is a pioneering degree program which elevates aspiring global leaders. Students earn a Wharton MBA or Penn Carey JD degree with a MA in International Studies from the University of Pennsylvania in the same amount of time as the primary degree. The Lauder Institute is the top full-time global joint degree offered in the world, with an emphasis on specific world regions, history, languages and cultural immersions.
Experience
Director of Admissions, Marketing & Financial Aid (Lauder Institute Mba ma)
May 2023 — Present · Philadelphia, PA, US
Led strategic marketing, communications, and recruitment planning for a globally recognized joint MBA/MA program. Served as a key collaborator across Wharton MBA, Penn Carey Law, and University of Pennsylvania programs.• Strategic Planning: Developed and launched the 2025 – 2026 strategic marketing plan targeting a highly competitive, global applicant pool across more than 30 countries; achieved a one-point increase in MBA applicant pool share 2024 – 2025.• Student Engagement: Directed multi-channel event marketing campaigns in over 20 cities worldwide and hosted more than 50 on-campus events annually. Elevated the visibility and prestige of top-tier candidates entering a joint degree program by designing and executing targeted recognition initiatives across digital, institutional, and international platforms.• Marketing Communications: Strengthened brand positioning through storytelling and customized communications for prospective students and influencers. Designed CRM campaigns in Salesforce, then transitioned to Slate; in charge of all targeted pipeline enrollment processes with a 20% YOY increase in applications.• Agency and Vendor Management: Oversaw internal Lauder agency agreements and Wharton Marcom team external media buying. Led end-to-end production of a strategic video campaign in collaboration with an external vendor to promote Lauder Institute, enhancing brand visibility and engagement across digital platforms.
Education
University of Delaware
Bachelor of Science (BS), Business Administration, Marketing
1992 — 1996
University of Delaware
MBA, International Business
2012 — 2016
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