Micall Rylander

About Micall Rylander

Curious by nature, I am constantly asking questions to draw out the needs of consumers, customers, and clients to provide solutions and exceed expectations. I am known as one who does what it takes to get things done though collaborative relationships and clear communication.Key Competencies• Product Development: Product Roadmaps, Lifecycle management from ideation to launch• Category and Channel Management: Product Differentiation, Pricing Strategies, Private Label• Marketing Research: Translating Insights into action• Ecommerce and Digital Marketing: Online Content, Merchandising, and Promotion • Financial and Data Analysis: Business Case Development, Cost Negotiations, P&L Management, Evaluation of project ROI• International Business: Collaboration with Global Vendors, and Customers• Marketing Strategy and Communications: Brand Positioning and Targeted Messaging• Event Planning and Marketing: Trade Shows, Product Demos and Experiential Marketing• Manufacturing: Experience with Domestic and International production and vendor relationships• Cross-Functional Leadership: Collaboration with all levels of organization, factory floor to C-SuiteProducts/Industries:• Consumer Goods• Housewares• Small Electrics• Storage & Organization• Kitchenware and Tabletop• Bakeware & Cookware• FurnitureLanguages:• Japanese: Business Proficiency; Fluent Speaking & Listening; Proficient Reading & Writing• Basic Spanish, Introductory Thai and KoreanExceptional writing skills and strategic thinkerLived and worked in Japan and Thailand; Managed global clientele in the EU, Australia, Dubai, Israel, and South Korea

Experience

1. VP of Brands

   Killer Concepts, Inc

   Jan 2023 — Present

   Managing Hell\'s Kitchen brand Housewares

Education

• Waseda University

  Exchange Student, International Marketing, Cross-Cultural Management, Japanese Language

• UW Foster School of Business

  MBA, Global Business, Marketing

• Obirin University

  Japanese Language, Culture, History, Management, and Economics

• Western Washington University

  Bachelors, Marketing, Japanese Language

Skills

• Competitive Analysis
• Japanese
• Pricing
• Product Management
• Marketing Communications
• Retail
• Customer Relations
• Product Development
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Key Account Management
• Strategy
• Consumer Products
• Product Launch
• Market Research
• International Marketing
• Integrated Marketing
• Cross-Cultural Communication
• Product Marketing
• Customer Service
• Marketing Management