Micah Overman

Marketing Strategist Driving Innovative Campaigns, Digital Solutions, and Cross-Industry Success

Role
Marketing Strategist at Root Beta
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Micah Overman

I’m a strategist, storyteller, and systems thinker with a deep love for growing…

Experience

  1. Marketing Strategist

    Root Beta

    Dec 2024 — Present

    Develops and executes innovative marketing strategies to drive brand growth and customer engagement for SI EQ\'s range of solutions. Collaborates with cross-functional teams to create data-driven campaigns, manage budgets, and optimize marketing performance. Leverages industry insights to enhance customer experiences and achieve business objectives.

Education

  • University of North Carolina at Charlotte

    Bachelor's degree

    2008 — 2012

  • East Carolina University

    Master of Library & Information Science (M.L.I.S.)

    2012 — 2013

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Micah Overman — Marketing Strategist at Root Beta in Charlotte, NC, US | Unifers