Micah McFadden

About Micah McFadden

Senior digital leader with a proven track record of growing brands via digital platforms.…

Experience

1. Senior Director of Digital Product Management

   Gartner

   Nov 2019 — Present

   Gartner Inc. is a $4B global research and advisory company delivering actionable, objective insights to top executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization\'s most critical priorities.\\\\n\\\\nI lead a key product development team within the Global Product Management\'s Client Experience Platform team. Here I own the strategy and execution of the best ways to connect Gartner clients with the research, peer interactions, platform functionality and self-service tools to achieve their most critical priorities. Exposed to top research, analysts and professionals in the fields of e-commerce, marketing and technology on a daily basis, my responsibilities include:\\\\n\\\\n• Development and execution of the product roadmap for Gartner’s content marketing and email communications to clients\\\\n• Ideation, analysis and optimization of Gartner\'s journey-based content marketing email program to optimize the effectiveness and efficiency of connecting client to the right research, people and products via email and on the gartner.com website\\\\n• Provide guidance and leadership to a team of product owners, developers, designers, data scientists and service professionals\\\\n• Lead collaboration across Gartner\'s large, global network of departments to achieve consensus on client experience and product development strategies and initiatives\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Miami University

  Bachelor of Arts (BA), English and Journalism

  1991 — 1994

Skills

• Web Analytics
• Analytics
• Search Engine Marketing (Sem)
• Digital Marketing
• Ibm Websphere Commerce
• Websites
• Digital Strategy
• Certona Product Recommendations
• E-Commerce
• Website Development
• Web Development
• Direct Mail
• SEO
• Coremetrics Analytics
• Monetate a/B Testing and Site Personalization
• Strategy
• Marketing
• Email Marketing
• Online Marketing
• Project Management
• Management
• Search Engine Optimization (SEO)
• Marketing Strategy
• Multi-Channel Marketing
• Sales
• Omniture
• Social Media
• Mobile Marketing
• Mercado Site Search
• Interactive Marketing
• Marketlive