Micah Larson

About Micah Larson

Over the past 15+ years, I have acquired extensive experience in providing comprehensive strategic and operational leadership—spanning sales, marketing, HR, and merchandising—for multimillion-dollar organizations. My career has been defined by building robust, compliant operational infrastructures that enable new market penetration, team development, and scalable training programs for both established market leaders and growth-stage startups.I bring a proven track record of delivering business turnarounds, scaling operations, and launching transformative sales enablement programs. From founding and scaling a startup to clients with 300% growth in its first year, to generating $4B in savings at a Fortune 500, I thrive in fast-paced environments that demand visionary thinking and execution excellence.Key Achievements:Founded and scaled American Home Defense, achieving 300% growth in year one and 100% YoY thereafter, with over clients served.Led operations for a $35M big box retail site at Lowe’s, managing P&L, HR, compliance, and a team of 200+.Turned around a division at Cintas, driving net new profit from -5.5% to +51.5%, while overseeing $40M in annual revenue and client relationships.Spearheaded projects at T-Mobile resulting in $4B in cost savings, while driving 250K+ foot traffic through innovative grassroots and digital campaigns.Delivered $450K in new and repeat business at a single event through strategic marketing and outreach.Opened three new AT & T locations, generating millions in added quarterly revenue and exceeding sales goals in 3 of 4 quarters.I combine executive presence with hands-on experience, leveraging deep operational knowledge to mentor teams, optimize systems, and build sustainable growth engines. Whether revitalizing underperforming units or scaling new ventures, I bring integrity, adaptability, and results-focused leadership to every challenge.Let’s connect if you\'re looking for executive leadership that drives transformation, talent development, and profitable growth.

Experience

1. Store Manager

   Lowe's Companies, Inc.

   Jun 2017 — Present · MN, US

   Oversee all aspects of sales and operations of a big box retail location and coordinates HR functions, including recruiting/leadership development and compliance.•Established and executed a five-week comprehensive sales training program for customer service associates and sales specialists across Minnesota and Dakota. •Directs overall store operations by managing, assigning, and following up on employees while overseeing recruitment, selection, orientation processes, and training for 3 salaried managers, 12 indirect managers, and 200 associates.•Prepares annual budgets to accomplish financial objectives, schedules expenses, examines variances, and initiates corrective actions while maintaining stability and the store\'s reputation by complying with legal requirements.•Ensures the availability of merchandise and services by maintaining inventories and authorizing contracts while formulating pricing policies by assessing merchandising activities, determining additional sales promotion activities, and studying trends. •Strengthens operations by initiating, coordinating, and enforcing programs, operational, personnel policies while determining marketing strategy changes by reviewing operating/financial statements and departmental sales records. Prior to delivery, the training program was presented to Janice Little, EVP of HR, for approval.

Education

• University of Wisconsin-Stevens Point

  Certificate, Fundamentals of Supervision and Management

  2020 — 2020

• Mid-State Technical College

  Business Management, Marketing, and Network Administration Coursework

  2004 — 2006

• UNC Kenan-Flagler Business School

  Executive Development Program

  2018 — 2018

• New Horizons International Military Academy

  High School Diploma, Spanish and Computer Sciences

  2001 — 2004

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Direct Sales
• Salesforce.com
• Team Management
• Account Management
• Corporate Recruiting
• Telecommunications
• Start-Ups Management
• Competitive Analysis
• Customer Experience
• Entrepreneurship
• Contract Negotiation
• Selling
• Call Centers
• Business Development
• Cellular Communications
• Sales Process
• Vendor Management
• Mobile Devices
• Solution Selling
• Operations Management
• Product Marketing
• Sales Presentations
• Merchandising
• Team Building
• Management
• Strategic Marketing
• Strategic Planning
• Wireless
• Profit
• P&L Management
• Coaching
• Retail
• B2b
• Direct Marketing
• Mobile Technology
• Sales Management
• Channel Partners
• Sales