Micah Adams
Global content operations and strategy | Duke Fuqua EMBA Candidate
- Role
- Head of Wires News Network at The Sporting News
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Micah Adams
I lead the global news wires and partner publishing teams at Sporting News. With a focus on multi-sport trending and teams-centric content, my team is responsible for scaling audience, powering distribution and establishing new partner publishing frameworks.
Experience
Head of Wires News Network
Jan 2025 — Present · Charlotte, NC, US
Strategic leadership of a high-margin global content division. Architected a decentralized workforce model to maximize output while minimizing fixed costs. Scaling SN\'s Wires Network with a focus on audience development, content distribution and partner publishing.Operational Strategy & Scalability: Cultivated a collaborative global culture by recruiting, onboarding and mentoring 70+ stakeholders, ensuring operational alignment across diverse geographic and cultural backgrounds. Built a scalable operational infrastructure that currently fuels 60% of global traffic.Revenue Growth: Directed a content strategy generating mid-7-figure revenue in Year 1 at a 50% profit margin, successfully aligning editorial output with high-level corporate financial targets.Strategic Partnerships: Executed high-stakes external relationships including a content syndication partnership with Yahoo that drove 180M pageviews in four months, securing the organization’s status as a top-tier publishing partner.
Education
Duke University
B.S., Psychology
2005 — 2009
Skills
- Spss
- Editing
- Copy Editing
- Television Studio Production
- Microsoft Office
- Microsoft Excel
- Powerpoint
- Television Research
- Video
- Television Producing
- Analysis
- General Awesomeness
- Digital Media
- Data Analysis
- Blogging
- Research
- Fire Eating
- Copywriting
- Statistics
- Social Media
- Public Speaking
- Writing
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