Micah Griffin

About Micah Griffin

Marketing Strategy/Planning & Execution Brand Development and Management Food & …

Experience

1. Owner

   The Southern Spirit

   Jan 2020 — Present · Bellville, TX, US

   What is The Southern Spirit? It is fundamental principles of God first, family next and hospitality always.It is a feeling of invitation, grace, hospitality, servant hearts and forgiveness.It is loving thy neighbor as yourself.It is carrying a legacy that the first time you come to our home you are a guest but the next visit; you\'re family. The Southern Spirit was created in part to honor my grandmother, Grace. She exemplified the spirit and reminded us to seek God first, always. She taught us the first time someone comes to your home, they are a guest; the next time they’re family. She also taught there is always a seat at the table for anyone, to have a servant heart and you never know when the Pastor will knock on the door so be on your best behavior.(Oh, that Nannie!) I wanted to create an opportunity for hospitality, fellowship and gathering to share her legacy and values.This kind of Southern Spirit can be offered anywhere, but it starts in the home –ladies around the kitchen, men by the grill, friends sitting by the fire or around the dinner table. So we developed our Cocktail Infusions as a vessel to carry The Southern Spirit in your home or to share with others.At The Southern Spirit, we handcraft our Cocktail Infusions in Bellville, Texas. We’re a team of mothers, daughters and friends who roll up our sleeve, slice, dice and dehydrate fresh produce and bake flavor-infused organic sugar creating craft cocktail flavors that are approachable and artisanal.With every purchase, 5% of proceeds are donated to a feature charity, always. Because THAT is The Southern Spirit.Being a woman-owned business from the South, the southern spirit embodies all things hospitality and that is what I want our store to represent. If you enter a home in the South, you are greeted with a warm smile, a giant embrace, and big glass of … well, you decide!

Skills

• Marketing
• Management
• Brainstorm Facilitation
• Advertising
• Marketing Strategy
• Production Managment
• Budgets
• Media Buying
• Customer Relationship Management (Crm)
• Marketing Management
• Creative Direction
• Crm
• Food & Beverage
• Social Media
• Public Relations
• Event Management
• Promotions
• Brand Developement
• Marketing Research
• Retail Marketing
• Event Planning
• Integrated Marketing
• Facilitators
• Email Marketing
• Competitive Analysis
• Marketing Communications
• Concept Development
• Strategy
• Digital Marketing
• Social Media Marketing
• Strengthening Client Relationships
• Account Management
• Brand Development
• Facilitation