Micah Panning
Enterprise Commercial Leader | Capital & SaaS Surgical Platforms
- Role
- Area Sales Manager at HistoSonics, Inc.
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Micah Panning
I lead commercialization of complex surgical capital and SaaS-enabled platforms across enterprise health systems.My work sits at the intersection of clinical innovation, hospital economics, and digital workflow integration. Adoption at this level requires alignment across surgeons, executives, finance, IT, and operations. I focus on translating differentiated technology into durable, repeatable revenue growth within these multi-stakeholder environments.As a Regional Director at Brainlab, I led a multistate organization responsible for capital platforms integrated with software and digital workflow solutions. During that time, I scaled regional revenue from $4M to $16M while building and developing a 25+ person field organization. I personally drove and coached complex, multi-year enterprise opportunities requiring C-suite engagement, IT integration, and disciplined stakeholder sequencing.Most recently, I’ve supported early commercialization of a novel therapeutic capital platform, advancing seven-figure investments through new technology committees, value analysis pathways, and cross-functional clinical engagement.I operate best where capital technology and data platforms converge. My approach combines hands-on deal leadership with long-term ecosystem thinking, focused on predictable growth, strong stakeholder alignment, and scalable platform expansion.
Experience
Area Sales Manager
Nov 2024 — Present
Education
Augustana University (SD)
BS, Biology and Chemistry
2000 — 2005
Skills
- Medical Sales
- Interventional Radiology
- Strategic Planning
- Leadership
- Account Management
- Disposables
- Hospitals
- Sales
- General Surgery
- Capital Equipment Sales
- Operating Room
- Orthopedic
- Cold Calling
- Surgeons
- Pharmaceutical Industry
- Orthopedics
- Cardiology
- Oncology
- Vascular Surgery
- Neurosurgery
- Spine
- Hit
- Healthcare Information Technology (Hit)
- Sales Management
- Market Development
- Ent
- Healthcare
- Hipaa
- Neurology
- Capital Equipment
- Sales Operations
- Product Launch
- Surgery
- Medical Devices
- Pharmaceutical Sales
- Working with Surgeons
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