Micah Jenkins
Founder & Talent Agent @Mod Branding Group
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WORK HISTORY
Founder & Talent Agent @Mod Branding Group
Detroit, MI, US
I lead an influencer marketing and talent management agency dedicated to elevating Black and Brown creators through strategic partnerships and equitable representation.Key Responsibilities:Manage and develop a diverse roster of creators across beauty, lifestyle, fitness, and cultureLead brand partnership strategy, outreach, pitching, and negotiationsBuild and execute influencer campaigns for brands seeking diverse, high-impact talentOversee creator content direction, storytelling strategy, and deliverable reviewsCreate systems, processes, and pipelines for sustained creator and agency growthSecure brand deals, manage contracts, track performance, and drive measurable resultsProvide education, resources, and strategic guidance to emerging creatorsCultivate relationships with brands, agencies, publicists, and industry partnersDevelop the agency’s business strategy, service offerings, and long-term vision
EDUCATION
Michigan State University
Bachelor of Arts - BA, Advertising, Marketing, Public Relations
SKILLS
ABOUT MICAH JENKINS
As an Influencer Marketing Specialist with a strong foundation in marketing and branding, I am dedicated to connecting brands with the right influencers to create impactful, results-driven campaigns. With over 4 years of experience in influencer marketing and 7 years experience in a broader background in the marketing and branding industry, I’ve developed a keen ability to craft strategies that align with a brand’s identity and goals. My expertise spans brand development, fiscal planning, influencer identification, contract negotiation, campaign development & execution, and performance analysis. I am passionate about delivering exceptional outcomes for my clients while fostering long-term partnerships with influencers. Whether managing product launches or brand awareness initiatives, I thrive on developing creative, data-driven strategies that elevate brand presence, drive conversions, and increase revenue.
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