Micah Cox

About Micah Cox

Filmmaker and creative producer with over a decade of experience working with brands across performance, hospitality, and outdoor culture. I currently lead global digital engagement at Keiser, and through Castlewolf Pictures, I’ve produced work for Food Network, Michelin-starred chefs, Sorinex, Red Bull, and more with projects featured in The Financial Times, Eater, and the Michelin Guide. I’ve shot internationally in places like Thailand, New Zealand, Portugal and Russia, and I’m most at home when the work is hands-on, fast-moving, and meaningful. Outside of that, I value Jiu Jitsu, surfing, and getting in cold water.

Experience

1. Director of Digital Engagement

   Keiser Corporation

   Oct 2023 — Present

   As Director of Digital Engagement at Keiser, I lead global digital strategy and marketing for the most trusted name in human performance training. My role spans brand positioning, content production, and revenue-focused campaign strategy directly supporting international sales growth and market expansion.I oversee and produce high-impact digital campaigns that connect Keiser with elite clients across sport, military, tactical, and performance sectors including the NFL, NBA, UFC, U.S. Special Forces, and top-tier training institutions worldwide. I work cross-functionally with executive leadership, global sales teams, and international partners to deliver creative that drives measurable ROI.From leading content strategy for global activations like FIBO and Red Bull partnerships, to launching product campaigns and building full-funnel digital ecosystems, I ensure Keiser’s digital presence reflects its legacy and powers its future.Key achievements: • Built and executed international campaigns that significantly increased qualified leads and sales conversions across key verticals. • Produced scalable video and digital content for global events, elite clients, and launches — enhancing brand equity and dealer support. • Shifted Keiser’s digital strategy from awareness to revenue-driven, aligning marketing directly with sales outcomes. • Streamlined collaboration between marketing, sales, and leadership to increase creative speed, consistency, and impact. • Elevated Keiser’s voice in tactical and performance sectors through data-backed storytelling and strategic digital engagement.I bring a creative, data-driven, and execution-first mindset to digital leadership focused on one mission: grow the brand, drive the business, and lead globally.