Micaela S. B.

About Micaela S. B.

For years, my career has centered around communication, education, and helping people…

Experience

1. Publisher & Literacy Program Developer

   Symmetry Financial Group

   Aug 2020 — Present · Atlanta, GA, US

   Wrote and published the Little Mr. Fix It children’s book series (ages 4–9).Created family time enrichment products including jigsaw puzzles, printable activities, and personalized affirmation pencils.Developed creative writing programs for schools, nonprofits, and community organizations to support hands-on learning during author visits.Publish the Bright At Home newsletter, featuring book recommendations, literacy resources, and safety tips for families.Host of the Children’s Book Marketing Podcast, reaching authors and educators worldwide.Lead the Children\'s Book Marketing Lab, Skool community providing coaching, resources, and accountability for authors.

Education

• Michigan State University - Eli Broad College of Business

  MBA

  2005 — 2007

• The Ohio State University Fisher College of Business

  BSBA

  1998 — 2002

Skills

• Process Improvement
• Product Marketing
• SEO
• Pressure Sensitive Labels
• Social Media Marketing
• Marketing Communications
• National Sales Training
• Market Analysis
• Email Marketing
• Problem Solving
• Supplier Management
• Tactical Planning
• Downstream Oil & Gas
• Supply Chain Management
• Digital Printing
• B2b Marketing Strategy
• Account Management
• Marketing
• Marketing Research
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Forecasting
• Online Advertising
• Digital Marketing
• Pricing
• Trade Marketing
• Offset Printing
• Capital Equipment
• Web Analytics
• Cross Promotions
• Strategic Planning
• Consumer Packaged Goods Marketing
• Supplier Development
• Market Planning
• Direct Marketing
• Segmentation
• Product Development
• Event Management