Micaela Furman
Brand Marketing Strategy at SharkNinja | Former Media Buying Supervisor | MBA ’25
- Role
- Marketing Specialist, Ninja at SharkNinja
- Location
- Brookline, MA, US
- LinkedIn followers
- 500 followers
About Micaela Furman
With 5 years of experience executing high-impact video advertising campaigns, developing data-driven marketing strategies, and forging strategic partnerships with top brands like Royal Caribbean, Netflix, and MTV, and delivering high impact results for PLNT Burger as they expanded their restaurant presence to the Boston market, I am passionate about driving brand growth and creating meaningful, scalable Marketing initiatives that resonate with key target audiences. SELECT CAREER ACHIEVEMENTS- Led successful media buying advertising campaigns for high-profile brands like MTV, VH1, Royal Caribbean, Netflix, and Ulta Beauty, achieving a 20% increase in brand engagement through targeted, multi-platform strategies- Built strategic partnerships for PLNT Burger, driving a 32% increase in brand awareness across regional markets- Collaborated with cross-functional teams to track client financial forecast and budgeting, providing monthly reports to senior leadership tracking spending across strategies valued at $156M in annual investments.I\'m excited to share that I have graduated with my MBA from Boston University’s Questrom School of Business, with a concentration in Marketing. I am excited to apply my experience and passion for Brand Management and Marketing Strategy to new opportunities, where I can make an impact and continue to grow as a Marketing leader. I look forward to connecting with professionals in the industry and exploring ways to collaborate on future initiatives.BRANDS & PARTNERS: MTV, VH1, Royal Caribbean, Netflix, Ulta Beauty, Pearson Education, Disney, NBCUniversal, Paramount, Warner Brothers Discovery, A+E Networks, Roku, Hulu, Samsung, LG, Vizio, YouTubeTV, Amazon, Comcast, Spectrum, Verizon, Cox, DirecTV, Dish, PLNT BurgerSKILLS & EXPERTISE: Brand Management | Data-Driven Marketing | Strategic Partnerships | Media Planning & Buying | Cross-Functional Leadership | Client Relationship Management
Experience
Marketing Specialist, Ninja
Mar 2026 — Present · Needham, MA, US
Education
Questrom School of Business, Boston University
Master of Business Administration - MBA, Marketing
Beaver Country Day School
High School
2011 — 2015
Universidad Pontificia Comillas
Marketing
2017 — 2017
Tulane University - A.B. Freeman School of Business
Bachelors of Science in Management, Marketing
Skills
- Microsoft Office
- Microsoft Powerpoint
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Leadership
- Iconosquare
- Customer Service
- Public Speaking
- Google Applications
- Event Planning
- Social Media
- Trello
- Communication
- Photoshop
- Microsoft Word
- Marketing
- Research
- Teamwork
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