Micaela Maxwell
Sr Manager, Marketing Operations @Toronto Blue Jays
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WORK HISTORY
Sr Manager, Marketing Operations @Toronto Blue Jays
EDUCATION
George Brown Polytechnic
Certificate, Sport & Event Marketing
University of Toronto
Bachelor’s Degree, Physical Health & Edcuation
SKILLS
ABOUT MICAELA MAXWELL
As a dynamic and creative professional with over 20 years of experience in project management, account management, and client management, I excel in leading teams to deliver comprehensive marketing campaigns, branded content, video productions, broadcast graphics, and spatial designs. My expertise includes creative resource planning, project and client management. I am known for fostering inclusive and collaborative work environments, leveraging strong leadership, communication, and problem-solving skills.Currently, I am the Sr. Manager of Creative Sports Accounts at Rogers Sports & Media, leading cross-functional teams dedicated to driving comprehensive marketing strategies for sports clients. In this role, I oversee multi-platform campaigns, manage production budgets, and serve as the Production Manager for pivotal projects, including the annual Toronto Blue Jays Player Media Tour.I have played key roles in leading creative endeavours such as the design and construction of the state-of-the-art Sportsnet Studios. Additionally, I manage the creative development and execution of the Toronto Blue Jays brand and theme day campaigns, ensuring impactful and cohesive brand representation across all initiatives.Previously, I have held roles such as Manager of Creative Production and Supervisor of Creative Solutions at Rogers Media, where I mentored project managers, developed strategic partnerships, and managed high-profile projects including client campaigns and integration for Canada’s Got Talent, the launch of the NHL on Sportsnet partnership, and the broadcast launch of Tim & Friends.My experience spans across major media companies like CHUM Television and Clear Channel Entertainment, where I managed media campaigns, promotional contests, and large-scale events.I am passionate about operational excellence and innovation, always seeking to implement new best practices and streamline processes to achieve efficiency. With a background in Sports & Event Marketing from George Brown College and a Bachelor of Physical Health & Education from the University of Toronto, I bring both academic knowledge and practical expertise to my roles.Specialties:• Leadership• Team Collaboration• Innovation• Time Management• Problem Solving• Solutions OrientedSportsnet Studios Project:
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