Michael Adams

Senior Brand Strategist Media Director @Place Creative Company Certified B Corp

Burlington, VT, US

Strategic Leadership + Department Building > Built the entire media and digital services department from nothing to be one of the agency\'s most efficient and profitable divisions.> Developed, pitched, and managed all digital services, media planning + strategy, and new business initiatives.> Helped team pitch and win over $11M in new client work.> Identify areas for increased profitability for the agency, from internal processes to external price increases.Brand Strategy + Creative Leadership > Managed client projects for Brand Strategy, Web, Video, Packaging, Print, Tradeshow, Advertising, and Copywriting.> Lead discovery workshops, creative direction, and present creative presentations.> Worked cross-agency with leadership, design, account, and strategy to build meaningful brands at scale.> Lead and produce all agency marketing collateral (proposals, case studies, web updates, and print).> Created 100+ project case studies from single-page overviews to multi-page brand strategy case studies.Team Management + Operations > Manage one direct report (Media Manager), prioritize tasks, train and assess skills, and conduct weekly performance review.> Successfully manage up to 30 projects at any given time while maintaining optimal profitability.Media Strategy + Performance > Manage annual client media spending from to Total media managed:$2.5M+.> Identify and build relationships with external media vendors. Built our media tech stack from nothing.> Implemented media strategy and reporting system to increase profitability and agency credibility.> Increased leads and customers by 150% for two product-based brands, resulting in 3+ ROAS.> Achieved above-average paid social CTR of 1.8%–5.89%, depending on brand and content.

Cornell University

Executive Certificate - Integrated Marketing 360

Bryant University

BSBA, Marketing, Psychology