Michael Brown

About Michael Brown

Results-driven marketing professional with experience in both agency and corporate marketing and communications- Hands-on leader with 25 years of proven success developing and implementing traditional and digital marketing strategies, tactics and programs for national and international corporations- Early adopter/tech advocate with passion for creating strategic, intuitive, value-driven user experiences across multiple media- Creates collaborative, high-performance work environments focused on accountability and delivering against clearly articulated objectives- Strong interpersonal skills and entrepreneurial drive. Values integrity, strong work ethic, innovation and open, honest communication.

Experience

1. Vice President of Marketing

   UFP Industries

   Jan 2024 — Present · Grand Rapids, MI, US

   Lead UFP Industries Marketing team to develop innovative marketing strategies that increase demand, drive revenue, and accelerate growth across three robust markets — retail, construction and packaging. Build, manage and coach a high-performing team that designs and executes marketing campaigns to meet business objectives and generate leads. Analyze, measure, report, learn, and improve. Rinse and repeat.

Education

• Albion College

  BA, Communications/Spanish

  1983 — 1987

Skills

• Brand Development
• Digital Media
• User Experience
• Content Strategy
• Marketing Strategy
• Newsletters
• Website Development
• Sales
• Project Management
• Marketing
• Public Relations
• Interactive Marketing
• Account Management
• Media Planning
• Strategic Planning
• Strategy
• E-Commerce
• Web Development
• Copywriting
• Web Design
• Web Project Management
• Creative Direction
• Cms
• Direct Mail
• B2b Marketing
• Social Networking
• Direct Marketing
• Corporate Communications
• Social Media
• Strategic Communications
• Blogging
• Marketing Communications
• Facebook
• Social Media Marketing
• Mobile Devices
• Web Analytics
• Online Marketing
• Content Management
• Mobile Marketing