Miaoli Wang
Marketing Analytics Leader | Death Positive Advocate
- Role
- Director of Brand Analytics at Thrivent
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Miaoli Wang
I lead digital marketing teams to support some of the largest B2B and B2C global brands in their digital experience transformation, acquisition and brand campaigns. I have extensive experience in leveraging marketing analytics, digital media technology and strategy consulting to drive business outcome, and I constantly push clients for marketing innovation through piloting leading ad tech solutions. Specialty areas: • Digital channels: display, programmatic, search, paid social • Brand studies • Audience segmentation and advanced targeting • Application of models: Cross-Sell, Lead Touch Optimization, Response Scoring, Defection Risk • Omni-channel campaign performance analytics • A/B testing • Site Analytics • Dynamic Creative Optimization • DMP
Experience
Director of Brand Analytics
Apr 2025 — Present · Denver, CO, US
I lead a high-performing team to translate data into actionable brand insights—guiding creative, media, audience targeting, and messaging decisions. We uncover what drives brand equity, connect brand impact to on-site behaviors, and optimize campaigns to maximize results.
Education
Columbia University - Columbia Business School
MBA
2007 — 2009
University of Arizona, Eller College of Management
B.S.
1999 — 2001
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