Mia Charette
Vice President of Marketing @ Capture Higher Ed | 4x Growth Marketing Leader | GTM & Demand | B2B SaaS & EdTech 🍏
- Role
- Vice President of Marketing at Capture Higher Ed
- Location
- Springfield, MA, US
- LinkedIn followers
- 500 followers
About Mia Charette
Hi there! I’m a B2B revenue marketing leader with 12+ years of experience in building and scaling marketing programs for revenue growth.It all began when my mom and I opened a small business together.(I was in high school!) Determined to see it succeed, I launched a full-scale gorilla-marketing effort across social media *before* social media marketing was a \"thing.\"(Business pages weren\'t even invented yet!) From there, I kind of just became *obsessed* with building brand and demand.Over the last 12+ years I’ve worked on building marketing strategies that accelerate pipeline growth and revenue in both full-time and fractional roles — mostly in B2B, but I\'ve also consulted for agencies and SMBs. At each company, I\'ve brought new processes and ideas to the table that have grown marketing-sourced revenue exponentially — hitting or exceeding MQA, inbound and revenue goals. I’m a creative-thinker problem-solver at heart. I enjoy working in fast-paced environments where I can combine data with creative thinking to get things done.As a working mom and wife to a military veteran, I care deeply about equity in the workplace. I lead with empathy, curiosity and kindness to cultivate a culture of high-performance.
Experience
Vice President of Marketing
Jun 2025 — Present
Developed, tested and implemented new company messaging and positioning Lead the GTM strategy across marketing and sales Develop and execute key marketing functions, including: product marketing, demand generation, content marketing and event marketing
Education
Western New England University
Bachelor of the Arts, Mass Communication & Journalism
2009 — 2012
Skills
- Social Networking
- Social Media Marketing
- Powerpoint
- Microsoft Powerpoint
- Marketing
- Entertainment
- Photoshop
- Adobe Creative Suite
- Radio Broadcasting
- Digital Media
- Soundtrack Pro
- Advertising
- Public Speaking
- Video Editing
- Blogging
- Facebook Fan Page Creation
- Microsoft Office
- Sales
- Broadcast
- Final Cut Studio
- Online Advertising
- Editing
- Digital Entertainment
- Cinematography
- SEO
- Broadcast Television
- Hubspot
- Video Production
- Videography
- Adobe Audition
- Adobe Photoshop
- Facebook Marketing
- Writing
- Broadcasting
- Sound Editing
- Creative Writing
- Public Broadcasting
- Search Engine Optimization (SEO)
- Final Cut Pro
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