Mia M.
Supreme Beauty Life Spa / Supreme Skin Care Aesthetics Shareholder
- Role
- Marketing Department Research Manager at Estée Lauder
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mia M.
I am currently the market research manager of Estee Lauder and have more than ten years of experience in market research and consumer insights. Having worked in the skin care field for many years, I have always focused on accurately capturing changes in consumer behavior through data analysis and trend analysis, and promoting the formulation and optimization of brand strategies. Over the years, I have led and participated in many large-scale cross-regional market research projects, covering new product development, brand positioning, consumer portraits and other dimensions, providing strong support for the company to continue to maintain its leading position in the highly competitive beauty industry. I firmly believe that \"insight precedes action\" and provide in-depth support for corporate decision-making by integrating first-hand research data and industry trends. My work not only focuses on the presentation of data, but also pays more attention to the transformation of commercial value behind it. In the future, I hope to continue to promote the integration of data and market strategy, and inject more insight and creativity into the global development of the brand.
Experience
Marketing Department Research Manager
Mar 2023 — Present · NY, US
Education
University of Northern British Columbia (UNBC)
Master's degree
2009 — 2012
Singapore Institute of Management
Bachelor's degree
2003 — 2007
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