Mia Lane
Social Media & Content Specialist @Deer Valley Resort
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WORK HISTORY
Social Media & Content Specialist @Deer Valley Resort
Park City, UT, US
Launched and manage a Content Team of athletes, content creators, and bloggers to produce authentic, high-impact brand content-Manage resort social media channels, creating on-brand content that drives engagement and destination appeal-Lead the Resort\'s influencer program, including outreach, contracts, itineraries, on-site hosting, and content delivery within budget-Coordinate and oversee commercial photo and video shoots across the mountain and resort-Execute social media deliverables for partners and sponsors, supporting 150% year-over-year growth-Maintain the resort’s digital asset management system, ensuring brand content is organized and easily accessible.
EDUCATION
University of Rhode Island
Bachelor's degree, Marketing
ABOUT MIA LANE
Marketing professional with a B.S. in Marketing and a Communications minor from the University of Rhode Island. Currently a Social Media & Content Specialist at Deer Valley Resort, where I create engaging content, manage influencers, coordinate shoots, and bring the resort’s story to life across social channels. Passionate about skiing, winter sports, and connecting communities through authentic storytelling.
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