Mia King
Director, Upscale Brand Programs & Innovation @Choice Hotels International
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WORK HISTORY
Director, Upscale Brand Programs & Innovation @Choice Hotels International
Enables rollout of Brand programs and supports deployment of enterprise-wide initiatives; develops detailed action plans for each program, facilitating cross-functional collaboration and building resources to enable franchisees to adopt programs- Pilots programs to gather feedback and refine through test & learn approach; Initiated and manages the Brand Programs Panel of franchisees to provide feedback throughout program development process- Completes analyses to inform strategy for single or cross-brand initiatives across Upscale- Oversees annual review and update of core Brand documents (i.e, brand standards, inspection matrix, FDDs, budget guidelines, etc.)- Collaborates with Procurement & Franchise Performance team to address day-to-day property concerns
EDUCATION
Duke University
Bachelor's degree, Computer Science, Economics, & Sociology
SKILLS
ABOUT MIA KING
I enable owners to better serve the guests that stay at their properties by listening, learning, and then acting on what I heard. Throughout my career, I have been most motivated when I\'m connecting customer data to business outcomes, and designing programs that address pain points, deliver value, or improve the overall customer journey. I\'ve addressed customer challenges related to accessibility, personalization, and retention. Consistent across them is the desire to identify wins that drive business outcomes, reinforce loyalty, and increase lifetime value of customers / guests.
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