Mia Bustillos
Marketing Specialist at Teaching Channel
- Role
- Marketing Specialist at Teaching Channel
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Mia Bustillos
Dedicated data-driven marketing professional with 2 years of experience in the SaaS and…
Experience
Marketing Specialist
Mar 2023 — Present · Austin, TX, US
Increased engagement rate by 170% and CTR by 435% on average across our social media channels by tailoring our social strategy to accurately reflect teacher attitudes and culture, amplifying our share of voice and brand awareness.Executed go-to-market strategies and developed B2B social media campaigns for new feature and product launches for our SaaS software to drive awareness.Analyzed educators’ pain points, needs, and preferences to communicate across business acumens tailored to their value propositions through social listening tools and market research. Coordinated logistics for participation in major national education conferences like ISTE and FETC and successfully managed budget, marketing collateral, and deadlines.
Education
St.Edward's University
Bachelor of Arts - BA, Communication and Media Studies
2018 — 2022
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