Mia Baker
Enterprise commercial leader responsible for architecting and scaling the commercial operating model across systems, structure, process, governance, and talent to enable profitable growth and enterprise sales excellence.
- Role
- Director of Commercial Operations at Southworth
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
About Mia Baker
As Director of Commercial Operations at Southworth since December 2024, I lead Business Systems Support to align Salesforce, ERP, CPQ, and commercial systems with strategic business objectives. Focusing on driving adoption and improving process performance, I enable scalable growth by building cross-functional governance models, defining long-term systems roadmaps, and championing user experience, training, and change enablement. I work collaboratively across teams and regional business units to establish a unified approach to commercial operations. With over a decade of leadership experience, I specialize in aligning people, processes, and technology to optimize commercial systems, sales and partner training, pricing and estimating, after-sale support, and analytics. My expertise lies in transforming business systems into strategic assets to enhance operational outcomes and customer experiences. I am dedicated to fostering collaboration, operational excellence, and sustainable growth.
Experience
Director of Commercial Operations
Dec 2024 — Present · Falmouth, ME, US
Own enterprise commercial operations strategy, aligning systems, processes, governance, and talent across sales, inside sales, product management, marketing, pricing, enablement, and analytics.• Architected a multi-year Commercial Systems Transformation Roadmap, modernizing and integrating Salesforce, ERP, CPQ, and downstream commercial workflows into a unified revenue engine supporting global growth.• Led rapid enterprise Salesforce deployment (12–14 weeks), delivering foundational data governance, account rationalization, opportunity architecture, and cross-functional process redesign to enable forecast accuracy, enterprise deal visibility, and disciplined execution.• Designed and institutionalized executive-level governance frameworks, including operating cadences, performance dashboards, and accountability models that improved cross-functional alignment and revenue predictability.• Serve as trusted strategic advisor to executive leadership, translating corporate growth strategy into scalable commercial capabilities, organizational design, and technology enablement.• Integrated pricing strategy, approval governance, and deal desk discipline into enterprise workflows to increase deal velocity, reduce margin leakage, and strengthen forecast confidence.• Consulted on commercial organizational structure and talent strategy, aligning roles, incentives, and capabilities with evolving go-to-market priorities.• Champion enterprise change management, embedding user experience, enablement strategy, and leadership alignment to ensure sustainable adoption and long-term value realization.• Develop commercial leadership bench strength, mentoring and elevating leaders to operate with greater strategic and operational maturity.• Establish portfolio prioritization and capital allocation discipline, aligning commercial initiatives with strategic value, revenue impact, and organizational capacity.
Education
Western New England University
Psychology
2000 — 2000
University of Maine
B.A., Psychology and Gender Studies
2001 — 2004
University of Maine
Bachelor of Arts - BA, Psychology
Franklin Pierce University
Psychology
1999 — 2000
University of Maine ~ Farmington
Psychology
2000 — 2001
Southern New Hampshire University
Master of Business Administration (MBA), Master's Business Administration
2016 — 2018
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