Mia Alicata
Strategic Insights & Ad Effectiveness at BuzzFeed, Event & Wedding Planner at Merry By Mia
- Role
- Strategic Insights & Ad Effectiveness at Buzzfeed
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Strategic Insights & Ad Effectiveness
Aug 2016 — Present · New York, NY, US
Manages brand lift studies, sentiment analysis, in-person event studies with AnyRoad, Prodege, Canvas for BuzzFeed, HuffPost and ComplexDirects in-person event studies at ComplexConCrafts data-driven insights from Nielsen, comScore, Permutive, Tubular, Google Analytics, Global Web Index, Meta Business Manager and Quantcast for pre-sale collateral for ad sales and brand strategy teams.Leads analysis of BuzzFeed’s top-earning multi-million advertising clients including GEICO, Samsung, Walmart, AmazonSupports BuzzFeed\'s commerce arm with consumer insights and data on revenue potential of bringing physical products to the marketplace, such as Tasty’s cookware lineManages Senior Analyst of Ad Effectiveness, internal team operations, streamlines workflow, and fosters communication within marketing research department
Education
Greater Hartford Academy of the Arts
High School Diploma
Manhattanville College
Bachelor of Arts (B.A.)
Skills
- Public Speaking
- Powerpoint
- Customer Service
- Microsoft Word
- Microsoft Office
- Microsoft Excel
- Advertising
- Photoshop
- Illustrator
- Indesign
- Kantar
- Comscore
- Mintel
- Spss
- Moab- Management of Aggressive Behaviors
- Hootsuite
- Event Planning
- Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.