Melissa Hoistion
Vice President of Marketing & E-commerce Director of Marketing & E-commerce @Sakar International
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WORK HISTORY
Vice President of Marketing & E-commerce Director of Marketing & E-commerce @Sakar International
Edison, NJ, US
Sakar is a Manufacturer of Affordable Products-Speakers, Headphones, Cameras, Drones, Scooters, skateboards, HBA, etc. Lead the development and expansion of the marketing department. Drive revenue and market share growth by establishing and maintaining a collaborative culture and executing strategic marketing and e-commerce initiatives.• Architect and execute the strategic vision. Manage a $10 million budget and lead the creation and curation of brand-aligned online content, including lifestyle photography, video production, and written material for both trade and consumer channels.• Directed a rebranding initiative for the Vivitar brand, overseeing the creation of new logos, websites, video content, sales presentations, and point-of-purchase displays.• Developed and manage three Shopify e-commerce stores, handling inventory, payments, fraud prevention, and SEO; led digital marketing efforts and email campaigns to drive sales.• Enhance digital presence through targeted PPC campaigns, improved SEO practices, and SEM strategies, driving increased web traffic and brand engagement.• Recruited and mentored a team of up to 10 marketing professionals, coordinated with external vendors, and enhanced brand visibility through strategic partnerships with a PR/social media agency.• Established and expanded dropship accounts with major retailers like Walmart, Sam’s Club, and Target, managing product listings, inventory, and promotional digital advertising.• Lead PR, social media, and influencer marketing efforts, aligning internal teams and external agencies to optimize brand representation and drive sales across various platforms.• Implemented a Product Information Management (PIM) system to streamline content management across retail and e-commerce platforms, supporting accurate and timely product marketing.• Foster a team-oriented corporate environment by hiring and training staff and promoting internal communications with newsletters and corporate events.
EDUCATION
State University of New York at Oswego
BA, Communications, Public Relations
Rutgers University
Certification, Digital Marketing
SKILLS
ABOUT MELISSA HOISTION
An innovative and performance-driven Digital Marketing Executive and a key member of the senior leadership team, providing the vision and strategy to lead companies to market growth and increased profitability. Combining traditional marketing tools, digital marketing, disruptive campaigns, and eCommerce strategies to increase brand awareness, product adoption, and create a fiercely loyal customer base. • Relationship Building / Communication: Exceptional communication and presentation skills. A thought leader and influencer, with the ability to build robust and mutually beneficial business relationships at all levels. • Award Winning Marketing Leader: With proven expertise in architecting and implementing marketing, CPG, eCommerce, GTM, and brand strategies, integrated campaign development and execution, and revenue growth,• Leadership: Extensive experience building, developing, and managing high-performing, cross-functional teams.• Project Management: Managing full-lifecycle campaigns and marketing initiatives, including project scoping, leading kick-off meetings, providing status updates, and managing timelines, milestones, budgets, and deliverables.• Strategic Partner: Interacting with key stakeholders, including executive leadership. Ensuring alignment and advising on marketing strategy, insights and opportunities, and successful campaign delivery. CORE COMPETENCIES• Marketing Strategy / Roadmaps• eCommerce Channel Management• Campaign Creation / Execution• Digital Marketing / Social Media• Integrated Marketing Plans• GTM / Promotions Strategy • P&L / Budget Management• Performance Management / KPIs• Revenue Growth / Forecasting• Product Lifecycle Strategy• Analytics / Trends / Insights• Visual Identity Development • Opportunity ID / Capitalization• CPG Marketing• Content / Storytelling• Customer Centric Strategy• Partner / Agency Relations• Cross-Functional Collaboration
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