Matthew Hoffmeyer

About Matthew Hoffmeyer

I am a graduate of Kent State University with a Bachelor\'s & Associate\'s degree in…

Experience

1. Digital Advertising Coordinator

   Direct Online Marketing

   Jan 2023 — Present · Pittsburgh, PA, US

   Stayed up to date with industry trends and best practices in digital advertising to ensure campaigns are innovative and effective.Collaborated with cross-functional teams including SEO/PPC strategists and the project management team to align advertising strategies with overall digital marketing goals.Monitored and analyzed campaign metrics and KPIs, providing regular reports and insights to clients.Created compelling ad copy and visual assets in collaboration with the creative team to drive engagement and conversions.Managed advertising budgets effectively, ensured maximum ROI and adherence to client-specific financial targets.Developed and executed digital advertising campaigns across various platforms including Google Ads, Microsoft Advertising, Facebook and LinkedIn.Conducted keyword research and analysis to optimize SEO performance and enhance targeting strategies.

Education

• Kent State University

  Bachelors, Advertising

  2015 — 2019

• Marlington High School

  Diploma

  2011 — 2015

• Kent State University

  Associate's degree, Advertising

  2015 — 2019

Skills

• Sports
• Public Relations
• Communication
• Social Networking
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Online Marketing
• Advertising
• Social Media
• Marketing Strategy
• Teamwork
• Marketing
• Marketing Communications
• Facebook
• Online Advertising
• Customer Service
• Microsoft Office