Mike Hoefer

About Mike Hoefer

For nearly 12 years, I\'ve led the web strategy and development program at King Arthur Baking Company– one of America\'s most trusted (and loved!) food brands. My team manages two distinct digital platforms: a Drupal-based content and recipe site and a BigCommerce e-commerce storefront, together serving millions of bakers every year.My work sits at the intersection of technology, user experience, and business strategy. I care deeply about building web experiences that are fast, accessible, and genuinely useful — whether that\'s improving accessibility or architecting a headless migration that\'ll serve our business for the next decade.25+ years in the industry. Still genuinely nerdy about the web.

Experience

1. Director of Web Product & Strategy

   King Arthur Baking Company

   Jul 2022 — Present · Norwich, VT, US

   Responsible for driving the strategy & vision for the customer facing websites of King Arthur Baking. I work and collaborate with other leaders, departments, and external service providers to continuously improve and enhance the customer facing websites of King Arthur Baking Co.

Education

• Northeastern University

  BS, Recreation Management

• Marlboro College Graduate Center

  MS, Internet Strategy Management

  1999 — 2000

Skills

• SEO
• Social Media Marketing
• Customer Relations
• Web Analytics
• Information Architecture
• Wordpress
• Team Leadership
• Nonprofit Consulting
• Website Development
• Email Marketing
• Presenter
• Web Presence
• Crm Software
• Google Analytics
• Google Apps
• Google Webmaster Tools
• Political Campaigns
• Sem
• Blogging
• Nonprofits
• Strategic Planning
• Online Marketing
• Customer Service
• Strategy
• E-Commerce
• Facebook
• Social Media
• Copywriting
• Advertising
• Management
• Crm