Melissa Hodgdon

Senior Vice President Operations @Zenith

Atlanta, GA, US

I am a media professional with experience in running digital and traditional media teams. Throughout my career, I have transformed existing teams to be more strategic in both planning and buying. I have built teams when I have seen a need to compete in the marketplace. I started my career in Central Ohio and was asked to move to Moxie’s headquarter in Atlanta to eventually become the media lead. My experience crosses both traditional media (national, regional and local) to digital, establishing the first trading desk for an independent agency in Ohio.\\\\n\\\\nI’ve been a part of an organization that has been acquired three times during my tenure. Zero Base was acquired by HMS/Hallmark to become TenUnited in 2001. TenUnited was acquired by Stan Rapp and Halyard Capital to become Engauge in 2008. Engauge was acquired by Publicis Media and merged with Moxie in 2013. With these acquisitions, I’ve had the ability to show my value to the new leadership, understanding not only my area of expertise but how to be more profitable as a practice all the while continuing to grow and bring advantages of the new ownership to the teams I’ve managed.\\\\n\\\\nAs Moxie Media lead, I saw how paid social media needed to be planned and purchased differently from other digital channels. Through the expertise of an individual who eventually became my partner, in 2016 we developed a social media only practice within Moxie Media. In 2017, we formed the paid media channel of UNIT3C, which was previously only creative. As a part of Publicis Media, we won social agency of the year from MediaPost in 2018, our first year providing paid social media planning and buying beyond just at Moxie.\\\\n\\\\nMy most current position is bringing all that I have learned throughout my career and work on the operations team helping Zenith make processes better that will allow for day-to-day functions that have to get done with time for creativity that sets Zenith apart from other agencies.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Olentangy High School

High School, College Prep

The Ohio State University

Bachelor of Arts, Journalism