Michelle Liu
Brand, loyalty, and B2B marketing professional
- Role
- Strategy and Planning Lead, North America Mobility at Shell
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
Experience
Strategy and Planning Lead, North America Mobility
Aug 2021 — Present
Education
Peking University
Written and Conversational Chinese
2000
The University of Texas at Austin
Bachelor of Arts, Asian Culture and Chinese Language
1998 — 2002
The University of Texas at Austin
Bachelor of Science, Communication Studies
1998 — 2002
Texas McCombs School of Business
Bachelor of Business Administration, Marketing
1998 — 2002
Rice Business
MBA, Management MBA for Executives
2011 — 2013
Skills
- Leadership
- Pricing
- Sales
- Integrated Marketing
- Account Management
- Sales Operations
- Pricing Strategy
- Business Strategy
- Management
- Marketing
- Strategic Planning
- Product Launch
- Market Planning
- Brand Management
- Brand Development
- Marketing Strategy
- Negotiation
- Marketing Management
- Competitive Analysis
- Retail
- Strategic Partnerships
- Building Relationships
- Market Research
- Product Development
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