Michael Heywood
Region Director @Bentley Motors, Inc. - Americas Region
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WORK HISTORY
Region Director @Bentley Motors, Inc. - Americas Region
Provide regional leadership across a multi-franchise dealer network, with responsibility for commercial performance, brand representation, and retail execution.Partner closely with retailers and internal stakeholders to align national strategy with regional market realities, balancing short-term performance with long-term brand health.
EDUCATION
San Francisco State University, Lam Family College of Business
Business, Decision Science, Management
SKILLS
ABOUT MICHAEL HEYWOOD
I work across brand, retail, and customer experience in the luxury automotive space, with a career shaped by both dealer-side and OEM leadership roles.For more than 16 years at Bentley Motors, I’ve held regional leadership, marketing operations, and aftersales positions, giving me a cross-functional view of how strategy becomes execution — and where it often breaks down. My focus has been on aligning brand intent with real-world retail performance through clear priorities, practical systems, and strong partnerships with dealer networks.I’m most engaged when working on complex, interconnected problems: improving demand generation while protecting brand equity, using data to support better decisions, and building processes that scale without losing the human element.I value clarity, long-term thinking, and relationships built on trust — and I’m always open to thoughtful conversations around brand leadership, retail performance, and customer experience.
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