Mohd Rafay
Performance Marketing | Google Ads Expert, Meta Ads, Snapchat, TikTok Ads, B2B Expert, Technical SEO Expert | Certified (SA360, DV360)
- Role
- Senior Process Executive Google Ads, Sa360 at Cognizant
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Mohd Rafay
A detail-oriented and innovative digital marketing professional with over 6 years of…
Experience
Senior Process Executive Google Ads, Sa360
Aug 2024 — Present · Gurugram, IN
As a Senior Process Executive and Google Ads Expert at Cognizant, I focus on Improving performance and optimizing Google Ads campaigns to maximize ROI. My role includes analyzing performance, identifying root causes of underperformance, scaling campaigns, and implementing strategies for improvement. I conduct account audits for new clients, uncover optimization opportunities, and develop launch plans for successful campaigns. Using advanced data analysis functions, I collaborate with teams to refine strategies, driving client success with data-driven solutions.My Skills include Adobe Photoshop, Canva, Google Analytics, GTM, Google Ads, Search Ads 360, DV360 (Certified), Knowledge of CM360 and expertise in areas like E-Commerce, Data Analysis, Feed optimization, landing page optimization, Creative Analysis, Strategy Planning and Execution
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