Mohammad Sidan
Marketing & Strategy | Founder’s Office @ Xpresso Global | Building Brands, Events & Creative Systems
- Role
- Executive Assistant to Chief Executive Officer at Xpresso Global
- Location
- Kozhikode, KL, IN
- LinkedIn followers
- 500 followers
About Mohammad Sidan
A creative strategist turned brand operator, currently working as the Executive Assistant to the CEO at Xpresso Global - a full-stack creative agency reshaping how brands grow, communicate, and perform.My role goes beyond admin - I act as the bridge between strategy, execution, and leadership. I’m deeply involved in brand planning, internal operations, cross-team alignment, campaign execution, and business growth initiatives. Whether it’s launching large-scale events, optimizing team workflows, or coordinating creative campaigns - I bring clarity, structure, and energy into fast-moving environments.With a background in digital marketing and a passion for brand storytelling, I’m now diving deeper into brand operations, growth strategy, and scalable creative systems. Always building. Currently scaling brands and systems @ Xpresso Global. Future goal: Leading impact-driven brand ventures & creative communities.Let’s connect if you’re into creative systems, culture-driven growth, or simply making things happen.
Experience
Executive Assistant to Chief Executive Officer
Nov 2024 — Present · Kozhikode, IN
Key Responsibilities & Achievements: • Strategic Support: Act as the right hand to the CEO, managing schedules, high-level communication, investor decks, confidential meetings, and strategic planning workflows. • Cross-functional Coordination: Facilitate inter-departmental collaboration between Strategy, Creative, Sales, Finance, and Production teams, ensuring smooth execution of organizational priorities. • Operational Oversight: Spearheaded implementation of internal process restructuring, SOP documentation, and department-wise reporting systems. • Brand & Business Growth: Actively contributed to high-profile brand campaigns and new business pitches; played a critical role in onboarding partnerships and managing key events (e.g, The Summit of Future, Money Conclave). • Leadership Hiring: Assisted in streamlining core leadership hiring, vetting high-potential candidates, and restructuring the organization’s reporting hierarchy. • International Expansion: Supported the CEO in driving agency growth plans including expansion to Dubai, Saudi Arabia, and Bangalore. • Crisis Management & Problem-Solving: Known for handling high-pressure situations with clarity be it last-minute logistics, internal conflicts, or creative challenges.
Education
PSG College of Arts and Science
Bsc, Design and Visual Communications, General
2020 — 2023
Digital Scholar
Digital Marketing, Marketing
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