Mike Harper
Digital Marketing Manager at Capitol Records
- Role
- Manager, Digital Marketing at Capitol Records
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mike Harper
Musician and digital marketer. Passionate about great music and empowering the people who…
Experience
Manager, Digital Marketing
Oct 2020 — Present · Los Angeles, CA, US
Oversaw development and execution of digital marketing and social media campaigns in support of single, album, and video releases for CMG artists of all levels from A-list stars to developing artists • Directed creation and development of social assets, digital ad campaigns, artist websites, CRM strategy, and bespoke digital activations including pre-save pages and online giveaways • Regularly updated social partners on recent and upcoming releases, pitching artists for opportunities with partners where appropriate • Led digital onboarding process of new artists, including social platform optimization and YouTube OAC/VEVO channel setup • Managed budgets for advertising and digital marketing needs • Continued duties from digital coordinator position as needed to support project requirements
Education
Madeira High School
High School
2009 — 2012
University of Southern California
Bachelor of Music, Popular Music
2012 — 2016
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