Mhari Scott
Senior Manager, Marketing Strategy & Client Relations at Blue Shield of California
- Role
- Senior Manager, Marketing Strategy & Client Relations at Blue Shield of California
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Mhari Scott
Working for the past 18 years in the marketing profession, there is little I enjoy more than seeing thoughtful solutions, perfectly executed, and the difference they make to the clients I work with. For me, the foundation is collaboration and building high-performing teams where everyone knows how to move forward and get results—together. I champion bold ideas and explore ways of taking full advantage of their potential. I also love keeping ahead of the competition by testing different channels and driving new company initiatives such as marketing automation and content marketing. By having a fluid approach to process management with disciplined implementation, I lead teams that can adapt on-the-fly and still deliver high quality, on time and within budget.My specialty is managing complex projects centered around new business development and retention. Some highlights include branding initiatives, integrated multi-channel campaigns, new product launch, market research programs and company-wide strategic planning. With core strengths in communication and active listening, I can quickly identify gaps and bring people together to bridge them—relationships mean everything.I welcome invitations to connect—please contact me at m••••••••@gmail.com or (41••••••82.Areas of expertise: Leadership, team-building, change management, branding, marketing automation, CRM, email marketing, analytics, content marketing, direct mail, online marketing, public speaking, multi-channel marketing, project management, event management, communications, integrated campaigns
Experience
Senior Manager, Marketing Strategy & Client Relations
Jan 2021 — Present · San Francisco, CA, US
Education
University of Leicester
BSc Hons, Geography
1991 — 1994
San Francisco State University
MBA, Management, Leadership and Marketing
2001 — 2003
CIM | The Chartered Institute of Marketing
Post Graduate Diploma Marketing, Marketing
1995 — 1997
Skills
- Sales
- Leadership
- Social Media
- Sales Process
- Advertising
- Brand Management
- Marketing Strategy
- Marketing Communications
- New Business Development
- Strategic Planning
- Online Advertising
- Marketing Management
- Email Marketing
- Trade Shows
- Analytics
- Public Relations
- Strategy
- E-Commerce
- Marketing
- Online Marketing
- Customer Service
- Integrated Marketing
- Business Development
- Lead Generation
- Insurance
- Crm
- Professional Liability
- Market Research
- Direct Marketing
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