Melanie Hannasch

About Melanie Hannasch

As an operations and customer experience executive in the broadband and telecommunications industry, I’ve spent my career turning complexity into clarity by building scalable systems, empowering teams, and delivering consistent, high-quality service to customers across diverse markets.Now serving as Chief Operating Officer at Vyve Broadband, I lead our customer care, field operations, dispatch, and regional leadership teams. My focus is on aligning operations with our mission to serve communities with speed, reliability, and care.With 20 years of experience in multi-system operations and customer-facing leadership, I’ve overseen major transformation efforts, from driving HSD penetration and retention to implementing service enhancements, digital care platforms, and employee development strategies that elevate performance.What drives me most is creating an environment where employees feel supported, customers feel heard, and operational excellence becomes part of the culture, not just a goal.I believe great leadership blends execution with empathy, and I remain committed to leading in a way that strengthens our people, our performance, and the communities we serve.

Experience

1. Vice President Marketing & Customer Experience

   Northland Communications

   Jan 2014 — Present · Seattle, WA, US

   Recruited to build and scale the corporate marketing department, growing the team from 2 to 7 with the addition of field marketing supervisors, agency partnerships, and third-party vendor management.Developed and executed integrated marketing strategies using automation, targeted digital campaigns, and competitive positioning to drive subscriber acquisition and retention.Led annual product-line budgeting tied to subscriber growth, campaign ROI, and marketing spend optimization, contributing to increased revenue per subscriber and marketing efficiency year over year.Directed monthly media buying strategies across multiple sales channels, managing spend allocation, creative development, and performance tracking.Expanded role to include direct oversight of the call center, guiding the creation of new sales and support processes, agent training programs, and service standards.Provided strategic and operational support to technical operations, dispatch, engineering, and business offices, including hiring, policy development, and marketing execution.Collaborated with field leaders to implement data-informed campaigns tailored to local competitive threats, aligning messaging and offers to outperform rivals.Established foundational customer experience practices across marketing, operations, and care that laid the groundwork for enterprise-wide adoption under Vyve.

Education

• University of California, San Francisco

  Certification, Integrated Online Marketing Strategies

  2010 — 2010

• Walden University

  B.S., Business Administration - Marketing

  2009 — 2010

Skills

• Promotions
• Strategic Partnerships
• Online Advertising
• Team Building
• Management
• Budgets
• Media Buying
• Business Process Design
• Team Leadership
• Strategic Planning
• Customer Service
• Marketing
• Budgeting
• Crm
• Sales
• Campaigns
• Product Management
• Online Marketing
• Integrated Marketing
• Business Development
• Digital Marketing
• Campaign Development
• Product Marketing
• Social Media Marketing
• Media Planning
• SEO
• Public Relations
• Strategy
• Account Management
• Campaign Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Start-Ups
• Leadership
• Telecommunications
• Advertising