Mateusz Halun
Seo Growth Lead @GetYourGuide
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WORK HISTORY
Seo Growth Lead @GetYourGuide
Berlin, DE
Lead SEO and AEO strategy and execution for a global travel marketplace, driving organic growth through technical optimization, experimentation, and close collaboration across Product, Content, and Brand teams.Responsibilities:• Own the SEO/AEO roadmap by translating strategy into a clear, prioritized execution plan across technical, content, and product initiatives.• Act as the primary day-to-day partner for Product, UX, Content, Localization, PR and Social on SEO/AEO topics, turning complex requirements into clear actions and decisions.• Lead technical and on-page SEO execution by ensuring site architecture, indexation, and structured data are optimized for both search engines and AI systems, in close partnership with Engineering and Product.• Own SEO/AEO performance reporting, run experiments, and continuously feed insights back into the roadmap and stakeholder decisions.
EDUCATION
University of Zielona Góra
Master's Degree, Media Education and Informatics
SKILLS
ABOUT MATEUSZ HALUN
I am seasoned, Full-stack SEO, with a deep understanding of both content and technical side of SEO.
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