Matthew Groszko

About Matthew Groszko

I lead digital revenue growth by helping businesses dominate their local markets through data-driven, performance-focused advertising strategies.As Director of Sales, I work with ownership groups, executive teams, and local sellers to design and execute integrated digital campaigns that actually move the needle - revenue, pipeline, and long-term brand equity.My focus is simple: • Build measurable, scalable digital strategies • Align media investment with real business outcomes • Help teams and clients stop guessing and start winningI specialize in: • Streaming TV / CTV & Full-Funnel Video • Paid Search (SEM) & High-Intent Lead Capture • Retargeting & Audience Sequencing • Local SEO, Listings & Conversion Optimization • Multi-market, multi-location growth strategiesI’ve spent my career working at the intersection of broadcast scale and digital precision, helping advertisers shift budgets smarter—not just bigger—and helping sales teams modernize how digital is positioned, sold, and optimized.What separates my approach: • Strategy before tactics • Transparency before vanity metrics • Long-term partnerships over short-term winsIf you’re looking to: Modernize your digital strategy Increase qualified demand—not just traffic Build a repeatable, accountable growth modelLet’s connect.

Experience

1. Studio and Live Performance Drummer and Percussionist

   Independant

   Sep 1986 — Present · Traverse City, MI, US

   Organized and performed in live shows featuring a variety of musical styles and genres.• Utilized studio recording equipment to produce high-quality music tracks for albums and singles.• Demonstrated musical abilities and stage presence through live music performance in front of diverse audiences.• Collaborated with fellow musicians and artists to create original music compositions and arrangements.• Mastered various percussion techniques to enhance the rhythm and dynamics of musical performances.

Education

• Oakland University

  Bachelor of Arts (BA), Psychology

• Michigan State University

  Music Therapy, Music Therapy/Therapist

Skills

• Music Therapy
• Mobile Solutions
• Google Adwords
• Analytics
• Online Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Mobile Advertising
• Location Based Services
• Interactive Marketing
• Display Advertising
• Brand Development
• Broadcast Television
• Behavioral Targeting
• Mobile Marketing
• Advertising
• Organic Search
• Magazines
• Ppc
• Ad Networks
• Sem
• Solutions Marketing
• Social Networking
• Salesforce.com
• Media Buying
• Social Media
• Advertising Sales
• Digital Media Sales
• Search Advertising
• SEO
• Smo
• Direct Mail
• Keyword Advertising
• Outdoor Advertising
• Digital Media
• Mobile Applications
• Targeted Advertising
• Email Marketing
• Musician