Micah Green-Holloway

Integrated Consumer Marketing Manager @First Horizon Bank

Charlotte, NC, US

Develop marketing goals, branding, plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services. • Plan and oversee the organization\'s advertising and promotion activities. Communicate with outside advertising agencies on ongoing campaigns, and works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials. • Collaborate with appropriate senior leadership within the strategic budgeting process, prepares marketing budget to fund planned tactics that will attain desired strategic goals, and tracking and adjusting spending to ensure a balanced budget annually.

Woodlawn High School

Advanced Diploma, Business Administration and Management, General

Samford University

Bachelor's degree, Business Management and Marketing w/ concentration in Sports Marketing