Matthew Johnston

Growth Product Leader

Role
Growth Product at Adobe
Location
Seattle, WA, US
LinkedIn followers
500 followers

About Matthew Johnston

In my 10+ years of professional experience, I\'ve founded, run, and sold a small business, as well as led marketing strategy and built products for two of the largest and fastest-growing tech companies in the world at Amazon and Adobe. I am fulfilled when I can work cross-functionally to successfully design and deliver a strategy or product that delights customers and drives growth.

Experience

  1. Growth Product

    Adobe

    Apr 2021 — Present · Seattle, WA, US

    Growth Product Management and Strategy for Adobe’s Creative Cloud Applications.I drive revenue and engagement growth by leading a comprehensive roadmap across multiple desktop and web applications. This scope includes both B2C and B2B feature development, machine learning (ML)-driven personalization, and UX/content optimization. Areas of expertise- Experimentation tools and analytics development- Personalization of UX/content by developing a scalable Content Management System (CMS)- Product launch support and growth strategy for Artificial Intelligence products including Adobe Firefly AI generative tools- Engagement growth for web applications- Customer segmentation and funnel optimization- Creative Cloud membership value communication and promotional strategy- Trialist conversion and subscription upsell efforts- International expansion and culturalization

Education

  • Full Sail University

    Bachelors of Science, Business, Management, Marketing, and Related Support Services

    2013 — 2015

Skills

  • Marketing
  • Microsoft Office
  • Sales
  • Time Management
  • Advertising
  • Powerpoint
  • Microsoft Excel
  • Contract Negotiation
  • Selling
  • Leadership
  • Data Analysis
  • Social Networking
  • Social Media Marketing
  • Account Management
  • Teamwork
  • Online Advertising
  • Microsoft Word
  • Event Planning
  • Public Speaking
  • Social Media
  • Project Planning
  • Customer Service
  • Research
  • Communication
  • Photoshop
  • Management
  • Project Management
  • New Business Development
  • Operations Management
  • Business Development
  • Digital Marketing
  • Brand Management
  • Public Relations
  • Marketing Strategy
  • Business Strategy
  • Facebook
  • Event Management

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Matthew Johnston — Growth Product at Adobe in Seattle, WA, US | Unifers