Mattie L.

About Mattie L.

Project coordination and project management focus. Strong media and communication professional background with a Bachelor\'s degree focused in writing and publishing from Emerson College. Wide range of life/work experience from Film, TV and audio production to events and marketing management. Trained musician.Current role: I lead sponsorship development, strategic marketing, and experiential programming for a portfolio of wildlife parks. I design and oversee events from concept to evaluation, ensuring they drive revenue, expand community engagement, and highlight conservation education. By building partnerships with corporations, conservation groups, and community organizations, I create programs that are financially sound, guest-focused, and mission-driven. I also guide marketing campaigns with internal teams and external agencies to grow attendance and brand visibility. My work delivers measurable results while transforming guest visits into meaningful experiences that inspire lasting connections to wildlife.

Experience

1. Director of Engagement

   Parks America

   Sep 2025 — Present

   I lead the strategic vision and experiential marketing direction for a portfolio of wildlife parks, creating partnerships and events that drive both revenue growth and conservation impact. My role integrates sponsorship development, brand strategy, and guest engagement to position the parks as leaders in conservation-focused education and entertainment.I oversee the full lifecycle of events—conception, budgeting, promotion, and evaluation—across three regional markets. Each initiative is carefully designed to balance profitability with guest satisfaction, brand integrity, and animal welfare. By collaborating closely with executive leadership, park general managers, and creative teams, I ensure that every program is operationally feasible, financially sound, and aligned with our mission.A core part of my work is building and securing partnerships with corporations, conservation groups, and community organizations. These collaborations expand our reach, enrich guest experiences, and reinforce our mission of inspiring wildlife stewardship. I also direct marketing campaigns with internal and external teams to grow attendance, strengthen memberships, and elevate brand visibility.Ultimately, I specialize in designing experiences that go beyond entertainment—transforming visits into meaningful encounters that deepen guest connection to wildlife. Through strategic partnerships, innovative programming, and disciplined execution, I deliver measurable results in revenue, engagement, and conservation awareness.

Education

• Emerson College

  Bachelor's degree, Writing, Literature and Publishing

  2013 — 2017

• Berklee College of Music

  Arranging