Melissa Koski

About Melissa Koski

Detail-oriented professional specializing in data analysis and media insights, I have a strong track record of managing complex projects for Fortune 50 clients. My expertise lies in leveraging advanced analytics tools to deliver actionable insights that shape strategic decisions. I excel at creating custom KPI metrics, refining project management processes, and implementing quality control measures to enhance productivity and profitability. With a history of successful project management valued at over $1.5 million, I have cultivated deep expertise in media content analysis, campaign analysis, and social listening, providing clients with comprehensive strategies for their communication and marketing needs.I thrive on developing high-performing teams and cultivating strong client relationships that drive customer satisfaction and long-term partnerships. I\'m passionate about integrating emerging technologies to streamline data management and empower clients with data-backed insights that translate into strategic growth. Let’s connect! Contact info: m••••••@gmail.com

Experience

1. Head of Insights

   Maha Global

   Jul 2024 — Present · WA, US

   Build insights from reputation, ESG, and market data to inform strategy, comms, and investor narratives.Design measurement frameworks and dashboards that tie reputation signals to business outcomes.Partner with data science and engineering to translate stakeholder needs into analytical products and reporting.Lead client-facing analysis, turning messy, multi-source data into clear recommendations and roadmaps.Prioritize and scope analytics initiatives, ensuring fast feedback loops and measurable impact.Temporary coverage (now concluded): Acting Head of Product Strategy & InsightsStepped in to lead product strategy and roadmap until a full-time hire was onboarded.Aligned platform direction with market demand and client needs; integrated AI-driven analytics where it actually added value.Drove cross-functional execution with data science, engineering, and marketing.

Education

• Southern Illinois University Edwardsville

  Bachelor of Science, Speech Communications

  1997 — 2000

Skills

• Competitive Intelligence
• Media Content Analysis
• Digital Brand Analysis
• Landscape Media Analysis
• Research Project Management
• Report Writing
• Customer Service
• Leading People
• Training Skills
• Employee Management
• Social Media
• General Management
• Secondary Research
• Meeting Deadlines
• Capacity Management
• Coaching Entry-Level Staff
• Attention to Detail
• Problem Identification and Resolution
• Coordination with Internal Clients
• Media Analysis
• Project Management
• Leadership
• Training
• Management
• Analysis
• Time Management
• Research
• Media Relations
• Strategic Communications
• Social Media Measurement
• Budgets
• Social Media Marketing
• Marketing Communications
• Data Analysis
• Pivot Tables
• Tableau
• Html
• Css
• Sql
• Microsoft Power Bi