Marjan Ghafoori
Category Performance Senior Manager @ABYAT
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WORK HISTORY
Category Performance Senior Manager @ABYAT
KW
Analyze monthly P&L for 22 product categories, identifying variances against internal targets, budgets, and historical periods. Deliver detailed variance analysis with actionable recommendations to optimize financial performance.• Evaluate category performance across multiple levels—country, store, category, sub-category, and SKU—by analyzing sales, cost structures, discount impacts, and profit margins to identify trends, variances, and opportunities for optimization.• Monitor and control direct and indirect product-related costs, including landed costs, identifying savings opportunities that contributed to a consistent 2–3% year-over-year increase in Gross Profit Margin (GPM%) for two consecutive years.• Lead the budgeting and forecasting for product categories, ensuring alignment with corporate financial targets and providing regular updates on financial progress and deviations from plan.• Conduct profitability analysis across product categories, identifying $3.5M in margin improvement opportunities.• Develop financial models to assess the impact of pricing strategies and liquidations in promotional activities on financial performance, forecasting outcomes and ensuring alignment with profitability and margin targets.• Perform price elasticity analysis to evaluate consumer response to pricing changes, generating insights that inform strategic pricing and revenue growth initiatives.• Run advanced simulations and scenario analyses to quantify the financial impact of external factors (e.g, changes in buying prices, macroeconomic shifts, supply chain disruptions) on category performance.• Prepare executive-level materials, including financial reviews and strategic insights, to support Senior Leadership in Board meetings and decision-making forums.• Develop automated reporting tools for category performance, reducing manual reporting time and providing leadership with timely, data-driven insights.
EDUCATION
Fudan University
MBA Coursework - Doing Business in China
California State University, Long Beach
Bachelor of Science - BS
Orange Coast College
Associate of Arts - AA
IE Business School
Master of Business Administration - MBA
SKILLS
ABOUT MARJAN GHAFOORI
I’m an MBA‑qualified finance professional with over 7 years of global experience in P&L management, budgeting & forecasting, and strategic financial modeling. I’ve partnered with executive teams in retail, healthcare, and diversified conglomerates in GCC market to deliver data‑driven insights—driving cost reductions and margin improvements of 2–3% year‑over‑year. My core strengths include variance analysis, scenario planning, and executive reporting using advanced Excel and Tableau. I thrive on translating complex financial data into clear strategic recommendations and have led cross‑functional teams to optimize pricing strategies, streamline expenses, and support Board‑level decision‑making. Currently based in Toronto and authorized to work in Canada, I’m actively seeking Finance, FP & A, or Strategy roles where I can leverage my analytical rigor and leadership to help organizations achieve their financial goals. Let’s connect if you’re looking for a finance leader who combines deep technical expertise with a strategic mindset—and who’s ready to hit the ground running in Toronto’s dynamic market.
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