Melissa Geissler
Partner @ IBM | Public Market Customer Strategy & Operations
- Role
- Partner at IBM
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Melissa Geissler
Melissa is a Partner at IBM iX, leading Public Market activities to apply experience strategy and service design to address our client’s most complex innovation challenges. She leads a diverse team of designers, researchers, analysts, and strategists to redefine how organizations create meaningful connections with their stakeholders while improving market outcomes. Over the past two decades, Melissa has partnered with healthcare, life sciences, government, and nonprofit organizations to lead high impact, cross-functional initiatives. Most notably, she has a proven track record defining and executing digital health initiatives that apply data-driven insights and ecosystem platform capabilities for value creation. This includes redefining strategic marketing, service, and digital engagement functions that put people, process, and platforms together in service to healthcare experience. Melissa holds a BA in Economics from Bates College and an MBA from Georgetown University’s McDonough School of Business. She has participated in global corporate citizenship initiatives in the UK, South Africa, and Poland.
Experience
Partner
Nov 2018 — Present · Boston, MA, US
Lead Customer Strategy, MarTech, and Customer Operations practices across IBM\'s Public Market. Enable service and marketing transform to operate for Healthcare, Life Sciences, and Government organizations. Apply experience-led, data-driven, and technology-enabled strategies to unlock outcomes that matter.
Education
Bates College
Bachelor of Arts (BA), Economics
2001 — 2005
Georgetown University McDonough School of Business
Master of Business Administration (MBA)
2010 — 2013
Skills
- Strategy
- Business Transformation
- Data Analysis
- Leadership
- IT Strategy
- Change Management
- Strategic Planning
- Management
- Management Consulting
- Business Process Improvement
- Business Analysis
- Analysis
- Program Management
- Supply Chain Management
- Team Leadership
- Process Improvement
- Project Planning
- Crm
- Integration
- Project Management
- Market Research
- Business Process
- Customer Relationship Management (Crm)
- Business Intelligence
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