Mauricio Garcia

About Mauricio Garcia

Mauricio is a New York City native who recently moved back from DC. He’s a seasoned Art/Creative Director having accumulated over 20 years of multicultural marketing experience. In the latter half of his career, his passion has been the intersection of digital technology and marketing. Mauricio is on a mission to bridge the gaps between digital, creative and strategy always with a customer focus.In 2013, he expanded his learning in Madrid, Spain where he obtained a Master\'s Degree in Digital Marketing from IE Business School, a top 10 ranked business school in the world (Financial Times, Forbes, and WSJ).You can say he’s developed both sides of his brain. Marrying natural creative talent with a strong marketing and strategic business foundation, leveraging the latest in digital technology. His goal is always to create engaging real world experiences.Portfolio site: http://mgarciaad.comSpecialties: • Art Direction & Graphic Design• Multicultural advertising & marketing• Digital strategy and implementation• New Business creative development• Bi-lingual & Bi-cultural (English/Spanish/Latinx)Experience in Telecom (Verizon Wireless, T-Mobile)Experience in Beauty (Jergen\'s, John Frieda, CoverGirl, Pantene, Clairol)Experience in Spirits (Diageo, Smirnoff, Buchanan\'s Crown Royal, Tecate, etc.)Experience in Pharmaceutical (Novo Nordisk, Merck, Eli Lily)Hobbies and Interests:• Early adopter, Gadget junkie and Tech enthusiast• Apple Fanboy and Amazon Shopaholic• Hiker, Camper, Wanderluster and Foodie

Experience

1. Group Creative Director

   Capital One

   Oct 2023 — Present · US

Education

• IE Business School

  Master's degree, Digital Marketing

  2012 — 2013

• Fashion Institute of Technology

  BFA, Packaging Design

  1998 — 2002

Skills

• Digital Strategy
• Brand Architecture
• Social Media Marketing
• Entrepreneurship
• Layout
• Typography
• User Interaction
• Web Design
• Photography
• Brand Development
• Illustrator
• Social Media
• Storyboarding
• Packaging
• User Experience
• Digital Photography
• Animation
• Customer Journey Mapping
• User Experience Design
• Direct Mail
• Graphics
• Interactive Advertising
• Creative Strategy
• Integrated Marketing
• Strategy
• Photoshop
• Advertising
• Art Direction
• Concept Development
• User Interface Design
• Adobe Creative Suite
• Logo Design
• Web Content
• Television
• Corporate Identity
• Digital Media
• Marketing
• Digital Marketing
• Commercials
• Creative Direction